The PET Architect

Build on foundational PET Design knowledge to become an expert in PET structures. Apply the PET perspective to strategy, innovation, and design—using practical techniques—and ensure a successful conversion. Get familiar with customer retention methods to build long-term relationships.

• 2 days of extremely advanced training in creating persuasion strategies
• Applying PET (Persuasion, Emotion and Trust) perspective to innovation work
• Techniques in applying sociological, psychological, and behavioral economics principles to successful online interaction design

• Role of PET Design in market strategies, product innovations, and application designs
• Core PET Meme, projection of that Meme (phrase, behavior, image)
• Persuasion flow
• Building in customer retention methods
  • Pain control
  • Habit
  • Engagement and commitment
• Applying PET Architecture methods
  • Market strategies
  • New product and service innovations
  • Application and website designs

• Advanced UX staff, engaged in higher-level activities of persuasion engineering, innovation, and strategy
• Strategy, marketing, and innovation staff

Participants must be able to apply persuasion engineering tools described in the HFI PET Design course, such as:

• Contrast principle
• Decidophobia
• High price equals good
• The power of free
• Social proof
• Social learning