Design for Persuasion, Emotion, and Trust (PET Design™)

Take the first step to moving from classical usability to richer UX. Gain research-based knowledge to include motivational factors such as Persuasion, Emotion, and Trust into your design to create experiences that are convincing and trustworthy. The PET Design™ course provides insights into building an emotional connection with your customers so that you can successfully convert and retain them, thus succeeding in your business goals too.

• 3 days of practical training to move from hygiene level usability to deep experience design
• Upskilling to build Persuasion, Emotion, and Trust (PET) into the design of successful online interactions
• Techniques in applying psychological principles to design in order to influence and convert customers

• PET-related data gathering
• Identifying consumers’ drives and blocks
• Persuasion strategy
• Core methods & tools for persuasive and emotional design
• Evaluating sites for persuasion, emotion, and trust
• Using PET Design markers in design

Professionals who want to apply scientific UX research to their daily work and create impactful customer experiences

• Usability / UX / UI practitioners
• Digital marketing professionals
• Website and app developers
• Interaction designers
• Information architects
• Graphic or visual artists
• Content writers