Next Course Starts on

14 Mar 2023
Upcoming Schedules

Program Fee

$ 1700
(Inclusive of all taxes)
Flexible Payment Options

Duration

2 Days / 16 Hours
Register Now
For more details and
corporate discounts

Contact us

Build on foundational PET Design knowledge to become an expert in PET structures. Apply the PET perspective to strategy, innovation, and design—using practical techniques—and ensure a successful conversion. Get familiar with customer retention methods to build long-term relationships.

  • 2 days of extremely advanced training in creating persuasion strategies
  • Applying PET (Persuasion, Emotion and Trust) perspective to innovation work
  • Techniques in applying sociological, psychological, and behavioral economics principles to successful online interaction design
Some of the many topics covered
  • Role of PET Design in market strategies, product innovations, and application designs
  • Core PET Meme, projection of that Meme (phrase, behavior, image)
  • Persuasion flow
  • Building in customer retention methods
    • Pain control
    • Habit
    • Engagement and commitment
  • Applying PET Architecture methods
    • Market strategies
    • New product and service innovations
    • Application and website designs
Who should attend
  • Advanced UX staff, engaged in higher-level activities of persuasion engineering, innovation, and strategy
  • Strategy, marketing, and innovation staff
Pre-requisites

Participants must be able to apply persuasion engineering tools described in the HFI PET Design course, such as:

  • Contrast principle
  • Decidophobia
  • High price equals good
  • The power of free
  • Social proof
  • Social learning
This course helps you understand key foundational topics covered
in the Certified Digital Persuasion Analyst (CDPA) examination.

Upcoming Schedules

14 Mar-15 Mar, 2023
Live Online
31 Oct-01 Nov, 2023
Live Online
Have more questions?

Please visit our Help Center

Contact Us

Please share your details and our program advisor will get in touch with you.

By sharing your contact details, you agree to our privacy policy
checked
Thank you for registering with us.
We will be in touch with you shortly with course details.