Next Course Starts on

31 Oct 2023
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Program Fee

$ 1700
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2 Days / 16 Hours
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Build on foundational PET Design knowledge to become an expert in PET structures. Apply the PET perspective to strategy, innovation, and design—using practical techniques—and ensure a successful conversion. Get familiar with customer retention methods to build long-term relationships.

  • 2 days of extremely advanced training in creating persuasion strategies
  • Applying PET (Persuasion, Emotion and Trust) perspective to innovation work
  • Techniques in applying sociological, psychological, and behavioral economics principles to successful online interaction design
Some of the many topics covered
  • Role of PET Design in market strategies, product innovations, and application designs
  • Core PET Meme, projection of that Meme (phrase, behavior, image)
  • Persuasion flow
  • Building in customer retention methods
    • Pain control
    • Habit
    • Engagement and commitment
  • Applying PET Architecture methods
    • Market strategies
    • New product and service innovations
    • Application and website designs
Who should attend
  • Advanced UX staff, engaged in higher-level activities of persuasion engineering, innovation, and strategy
  • Strategy, marketing, and innovation staff

Participants must be able to apply persuasion engineering tools described in the HFI PET Design course, such as:

  • Contrast principle
  • Decidophobia
  • High price equals good
  • The power of free
  • Social proof
  • Social learning
This course helps you understand key foundational topics covered
in the Certified Digital Persuasion Analyst (CDPA) examination.

Upcoming Schedules

31 Oct-01 Nov, 2023
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12 Mar-13 Mar, 2024
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