Next Course Starts on

17 Sep 2024
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Program Fee

$ 1700
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3 Days / 24 Hours
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Build on foundational PET™ Design knowledge to become an expert in PET™ structures. Apply the PET™ perspective to strategy, innovation, and design—using practical techniques—and ensure a successful conversion. Get familiar with customer retention methods to build long-term relationships.

The User-Centered Analysis and Conceptual Design course teaches this key skill of customer-centered data-gathering, leading to delightful experience design

  • 2 days of extremely advanced training in creating persuasion strategies
  • Applying PET™ (Persuasion, Emotion and Trust) perspective to innovation work
  • Techniques in applying sociological, psychological, and behavioral economics principles to successful online interaction design
Some of the many topics covered
  • Role of PET™ Design in market strategies, product innovations, and application designs
  • Core PET™ Meme, projection of that Meme (phrase, behavior, image)
  • Persuasion flow
  • Building in customer retention methods
    • Pain control
    • Habit
    • Engagement and commitment
  • Applying PET™ Architecture methods
    • Market strategies
    • New product and service innovations
    • Application and website designs
Who should attend
  • Advanced UX staff, engaged in higher-level activities of persuasion engineering, innovation, and strategy
  • Strategy, marketing, and innovation staff

Participants must be able to apply persuasion engineering tools described in the HFI PET Design course, such as:

  • Contrast principle
  • Decidophobia
  • High price equals good
  • The power of free
  • Social proof
  • Social learning
This course helps you understand key foundational topics covered
in the Certified User Experience Analyst (CXA)™ examination.

Upcoming Schedules

17 Sep-18 Sep, 2024
Live Online Class
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