The UX profession is evolving, and staying ahead means understanding where it’s headed. HFI’s UX Conference 2025 brings together industry leaders to share insights on advancing UX maturity, integrating AI, designing for natural language interactions, and more!

Discover advanced staffing strategies, explore how UX is expanding within organizations, and gain practical approaches to overcoming challenges in scaling UX. Whether you're refining your expertise or shaping UX at an organizational level, this is where you’ll learn what’s next.

Speakers

Speakers
Eric Schaffer

Founder, CEO,

Head of  Laboratories

Human Factors International

Speakers
Apala Chavan

Global Chief of Technical Staff HFI

Speakers
Tapan Parikh

Professor

Cornell Tech

Speakers
Darren Hood

Principal UX Designer & Adjunct Professor

Applied Systems

Michigan State, UCLA

Speakers
Mohit Gupta

Senior UX Manager

CDK Global

Speakers
Miranda Sawyer

Lead UX Architect

BMFS Health

Speakers
Ben Johns

Sr. UX Manager

IMT Insurance

Speakers
Susan Hura

Principal

Banter Consulting

Speakers
Antoinette Houston

Manager & Experience Lead

Salesforce

Speakers
Robert Berini

Managing Director, Head of Experience Design & Analytics Formerly UBS, Deloitte, and IBM

Speakers
Marc Majers

Head of User Research

Progressive Insurance

Event Schedule

Morning

9:30 - 10:00 AM

Eric Schaffer
UX Design Deliverables and Working Processes in an AI Enabled World

10:00 - 10:30 AM

Dr. Apala Chavan and Tapan Parikh
Applications of AI in UX Research

10:30 - 10:45 AM

BREAK

10:45 - 11:15 AM

Darren Hood
UX and the Good Doctor

11:15 - 11:45 AM

Mohit Gupta
From Screens to Strategies: The Growing Integration of UX in Organizations

11:45 - 12:15 PM

Miranda Sawyer
My Experience in Designing for AI-Powered Diagnostics

 12:15 - 1:00 PM

LUNCH

Afternoon

1:00 - 1:30 PM

Ben Johns
UX and Accessibility: Improving Access for Everyone

1:30 - 2:00 PM

Susan Hura
Conversation Design is Dead

2:00 - 2:30 PM

Antoinette Houston
Humanizing Digital Products: The Role of Voice, Tone, and Microcopy in UX

 2:30 - 2:45 PM

BREAK

2:45 - 3:15 PM

Robert Berini
Building Strong In-House Design Teams

3:15 - 3:45 PM

Marc Majers
Life Lessons that Transcend UX

3:45 - 4:00 PM

Dr. Eric Schaffer
Closing comments