Service Design processes can take the confusion in your product and turn it into clarity!

The digital world does not have as many of the physical elements that make things recognizable and predictable. Helping people make the transition from physical reality to a virtual world requires thought and research. A clear understanding is needed to support the processes to eliminate misunderstanding and confusion when people must interact with a screen instead of a physical world and a person. The Service Design Workshop takes you through processes that help you to: 

  • Clarify your thinking about the needs of people who are new to your product.
  • Create a predictable set of steps needed to use your product
  • Find places in your processes that need improvement.
  • Make your product a success

Event Speaker

Prof. Jyoti Kumar

Faculty, Department of Design,

IIT Delhi

Prof. Jyoti Kumar teaches User Experience design at the Department of Design, Indian Institute of Technology Delhi. He has conducted over 200 industry workshops in UX design in the last 16 years and has successfully guided 11 PhDs and 80+ Master thesis projects. His research interest are in the mixed-methods assessment of user experiences using neurophysiological signals. He runs a UX Lab at IITD, where he helps the industry use eye-tracking, galvanic response, HRV and EEG to assess their UX strategies. Jyoti Kumar has 80+ international publications, and he has been a consultant to 20+ govt. and private agencies in India.