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Geared for usability and user experience professionals, marketers, web and app designers, this course will give you an overview of how to:

Create designs that motivate specific actions and align with measurable business goals Increase customer conversion, loyalty, and adoption Test and measure the emotional impact and credibility of your website

Topics Covered

Designing for Trust | Emotional Design | Persuasion Facts, Experience and Pay | Impression | Persuasion Pressure | Deepening Your Skills

Meet Your Mentors

Abdul Suleiman

Abdul Suleiman

Fortune 500s favorite UX expert, Abdul Suleiman has created meaningful experiences for over 40 of the world's leading companies including Citi, AT&T, Disney, GE, Chase, and more. He has an equally strong teaching background having taught in DePaul University's graduate UX program in addition to nine other universities. If you're a big believer in a kinder digital experience, you'll love learning from him.

Suzi Shapiro

Suzi Shapiro

Fortune 500s favorite UX expert, Abdul Suleiman has created meaningful experiences for over 40 of the world's leading companies including Citi, AT&T, Disney, GE, Chase, and more. He has an equally strong teaching background having taught in DePaul University's graduate UX program in addition to nine other universities. If you're a big believer in a kinder digital experience, you'll love learning from him.

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