“Know thy customers” is a cardinal rule to be followed while designing for them. This course teaches you to research your customers and gather their requirements with respect to your site/app design. You will learn how to apply tested customer-centered data-gathering methodologies and create a relevant information architecture that maps to your customers' mental model and expectations.

The User-Centered Analysis and Conceptual Design course teaches this key skill of customer-centered data-gathering, leading to delightful experience design

• 3 days of practical learning regarding how to define and analyze your customers' requirements
• Translating requirements into a conceptual design that is effective and usable for the target audience
• Hands-on training in data-gathering and creating an information architecture

Some of the many topics covered

• Design strategy
• User profiles, personas and scenarios
• Effective interviews and how to frame meaningful questions
• Challenges of survey design
• Task flow analysis
• Customer-driven information architecture

Who should attend

• Usability / UX / UI practitioners
• Website and app developers
• Interface designers
• Information architects
• Graphic or visual artists
• Content writers
• Project managers