Can machine learning, Big Data, smart ‘Semantic’ Data and AI explode your UX growth curve? Simply put, yes. In his newsletter, John discusses how advanced automation will impact usability and how you can DIY your way to future-proof UX.

About The Author

John Sorflaten, PhD, CUXP, is the Principal at Optimum Performance Training, LLC Fairfield, Iowa, United States. His experience involves 25 years of human factors with expertise in human-computer interface design and instruction across a significant variety of platforms, contexts, and engagement venues.

Recommended for you

Article
Article
Growing a UX Career

Find out the possible career paths and opportunity for growth as an UX professional from HFI CEO, Dr. Eric Shaffer.

Read more
Article
Article
The Business value of UX: Taking UX to an Institutional level

Find out the financial value of improving a customer’s digital experience.

Read more
Article
Article
Using Your UX/CX Skills to Beat Future Shock!

The future of UX is shaped by AI and the increasing availability of data.

Read more