Can machine learning, Big Data, smart ‘Semantic’ Data and AI explode your UX growth curve? Simply put, yes. In his newsletter, John discusses how advanced automation will impact usability and how you can DIY your way to future-proof UX.

About The Author

John Sorflaten, PhD, CUXP, is the Principal at Optimum Performance Training, LLC Fairfield, Iowa, United States. His experience involves 25 years of human factors with expertise in human-computer interface design and instruction across a significant variety of platforms, contexts, and engagement venues.

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